ConnecTV benefits a variety of consumer groups, such as:
Internet Café Owners, through image building and revenue expansion. ConnecTV is free with every installation of Connexys and provides and additional source of income for shop owners. A shop owner has the freedom to manage the content of his ConnecTV library. An internet café offering pay-per-view of quality, very affordable, local materials, will very quickly and easily become the talk of the town, and the "go-to café."
Internet Café Users (Students, Youth, Young Professionals, Housewives), by turning their neighborhood internet café into a "one-stop-shop." ConnecTV offers them a unique viewing experience and a library of high quality materials of relevant, local flavor. It is easy to use and the most affordable alternative to their regular pay-per-view, movie houses and pirated DVD's.
Source of Content, such as production companies, indie film makers and artists etc., by acting as a channel to distribute and showcase work. Sources are also protected by ConnecTV's anti-piracy features.
Advertisers through branding opportunities that complement and/or supplement marketing and sales efforts. Advertisers can purchase spots for OBBs/CBBs, footnote ads or can take advantage of in-store marketing opportunities.